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Why Sound Is Surpassing Visuals and Celebrities, with Bjorn Thorleifsson, amp

Why Sound Is Surpassing Visuals and Celebrities, with Bjorn Thorleifsson, amp

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Have you ever started dancing at the sight of an ad poster? Of course not. Because visuals don’t get to us like music does.

Yet sound is still heavily underutilized as an asset and brands are still reluctant when it comes to it….

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