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Why Print Marketing Campaigns are Still Effective (with Examples)

Why Print Marketing Campaigns are Still Effective (with Examples)

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We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and customer engagement, print marketing has an edge in certain areas.

The act of physically engaging with a print marketing item, like menus or rack cards, has been shown to increase customer recall and information retention. While email marketing is a highly-effective tool for keeping in touch…

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