Major franchises including Dunkin’ Donuts, 7-Eleven and Supercuts still reign as some of the world’s fastest-growing franchises. How did they get there? All of them have made major investments in boosting their brand equity.
Of course, the products and services these brands offer are top-notch. But as marketers at these brands know, brand equity is much more than what’s on the shelf. Brands today have to maintain brand standards in all areas,…
