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How To Maximize Marketing ROI With Regional Marketing Teams

How To Maximize Marketing ROI With Regional Marketing Teams

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For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that things are working at the local level, but knowing exactly how well they’re working and why can be a different story. That’s why many brands institute regional marketing teams to focus on bolstering brand marketing effectiveness across specific locales. For example, a brand might designate a…

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