How Centralized Asset Management Keeps Local Franchises On Message
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As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect the same experience at all of your brand’s outlets. Knowing this, both you and your team work hard to provide local teams with everything they need to deliver a consistent customer experience – from handbooks on franchise operations to company culture. But, what about your brand’s marketing…
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