Kora Digital

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like 7-Eleven, McDonald’s, Dunkin’ Donuts, The UPS Store — have positioned themselves as industry leaders. Consumers prefer these brands over the other guys and perceive them to be credible and consistent.

However, building and maintaining that clout can be quite the challenge. By running…