Digital Asset Management Q&A with Preston Anderson of Marriott International
[ad_1] Digital Asset Management is in the middle of a renaissance, as more and more companies recognize that DAM lies at the heart of creative operations. This is where Preston And
Creative Operations Q&A with Pica9 Founder, Kevin Groome
[ad_1] The Creative Operations Podcast: Episode 1 – Get To Know Your Host
4 Must-Haves for Local Marketing Support in Healthcare
[ad_1] Having worked with a range of healthcare systems—from 400 to 40,000 healthcare practitioners—we’ve identified a few “must-have” marketing support mechanisms.
Modular Content Makes Insurance Marketing Workflows Fast and Foolproof
[ad_1] One of the first industries to grace our doorstep here at Pica9 was insurance (property, casualty, life, and health all). It didn’t take us long to understand why. Wit
Solving the Logistics Problems of Brand Deployment
[ad_1] Just as a drone can deliver a package in pristine condition, a brand-to-local marketing portal can deliver brand marketing assets to local marketers without the possibility
5 Reasons Franchise Brands Need Powerful Marketing Collateral Management Solutions
[ad_1] As your franchise brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your marketing collateral manuall
How to Deliver Consistent Messaging in Regional Marketing Campaigns
[ad_1] Since 1950, Dunkin’ Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, the chain has pai
In-house Marketing Operations and the Rise of Productivity
[ad_1] In-house marketing operations are changing the way corporations everywhere are operating, expanding their capabilities, and there’s plenty of good reasons why. A surve
How to Implement An Effective Local Store Marketing Strategy
[ad_1] How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.