Why Print Marketing Campaigns are Still Effective (with Examples)
[ad_1] We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and customer engagement, p
7 Reasons Why Distributed Brand Resource Management Matters
[ad_1] As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of digital assets you con
The 5 Best Local Marketing Automation Software Options in 2022
[ad_1] Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable and effective marketin
A Practical Guide For Moving From Local Marketing Chaos to Confidence
[ad_1] Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they’ve come to rely excessively on your
6 Benefits of Self-Service Marketing [Updated 2022]
[ad_1] The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consumers look for a personal
What is Local Marketing Automation? 7 FAQ’s Answered
[ad_1] Today’s consumers expect a lot from a brand’s marketing. McKinsey research calls today’s climate the “on-demand” era and states that customers
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3 Strategies to Get Your Brand’s Co-Op Marketing Program On Track [Updated 2022]
[ad_1] According to a study published by Borrell Associates, co-op marketing’s popularity among enterprise organizations and local franchisees is growing. But the amount of
Does Your Brand Suffer from Local Marketing Chaos?
[ad_1] Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from brand standards and str
The Top 3 Questions to Consider When Choosing a DAM.
[ad_1] Today, Digital Asset or Brand-Asset Management systems come in all shapes and sizes—from free file-sharing tools to multi-million dollar software suites.
Setting up Proper Digital Asset Management for Your Creatives
[ad_1] The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses in 2022.