3 Clear Signals Your Company Needs a Powerful DAM Solution
[ad_1] From content management to brand consistency, there are several pain points that could be addressed with a digital asset management system.
Boosting Your Local Marketing Strategy
[ad_1] As consumers rapidly shift to mobile and digital channels, competition in search engines and social media is growing at an even faster pace. This surge in demands can leave
Sarah Bright Promoted to Director of Marketing and Business Development at Pica9
[ad_1] [New York City, 6/23/23] – Pica9, a leading provider of local marketing automation and digital asset management solutions, is pleased to announce the promotion of Sarah Br
A Tale of 2 DAMs
[ad_1] In today’s rapidly evolving digital landscape, it’s not uncommon for Digital Asset Management (DAM) systems to become outdated or present challenges due to chang
Fool-Proof Smart Templates For Field Marketers
[ad_1] In the realm of marketing materials, there are different types of templates: dumb, dumber, and smart. While dumb templates are overly restrictive and dumber templates allow
Building Brand Equity For Hotel Companies
[ad_1] With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive industries on the planet. [
5 Great Examples of Print Marketing
[ad_1] In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, to
The Brand-to-Local Marketing Playbook for 2023
[ad_1] What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing assets (images, templat
What are In-House Creative Operations?
[ad_1] In-house creative operations are becoming increasingly popular in today’s business landscape and there are plenty of good reasons why. In this article, we will dive in
Managing Marketing Collateral Locally: Who Owns Asset Creation?
[ad_1] For the world’s largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to identify and define