Applied Neuromarketing: Improving the Creative Brief
[ad_1] Are you in search of the perfect creative brief? So many of us are. For decades, agencies and clients have been trying to create the perfect creative brief. While there is n
Purpose Without Proposition Is an Empty Promise
[ad_1] In branding, today, purpose is power. But it’s all too easy to fall short because purpose needs to contain a strong proposition to unlock its true potential. This means pu
Business Purpose vs Brand Purpose: Why the Difference Matters
[ad_1] It’s no secret that “purpose” has become a pervasive concept in the business community – with some commentators fearing that it’s teetering on the point of losing
Meh, Meta, and the Logo
[ad_1] I’ve been thinking about logos since Mark Zuckerberg announced Facebook changed its name to “Meta, the next evolution of social connection.” As I understand, the metav
Brand Measurement for SME. Why, How, and What Are the Benefits?
[ad_1] Branding is a meeting point of various business and artistic activities such as marketing communications planning, design, advertising, product presentation, or storytelling
Can Employer Branding Fight the Great Resignation?
[ad_1] There were some striking numbers issued by the US Bureau of Labor Statistics recently. In August of 2021, 4.3 million workers (or 2.9% of the entire workforce) quit their jo
How to Appeal to Savvy Gen Z Shoppers
[ad_1] Prior to the Covid-19 pandemic, an independent study estimated that Gen Z’s direct and indirect spending power reached up to $143 billion. This generation is now at a leve
Branding’s Perfect 10 Series
[ad_1] … [ad_2] Click here to see original article
Hindsight on 2021
[ad_1] … [ad_2] Click here to see original article
Branding in 2021: Reality Check
[ad_1] … [ad_2] Click here to see original article