The Year the Green Lion Roared in Cannes
[ad_1] One brand dominated at Cannes Lions 2022. Of all the work on display this year, this brand’s highly targeted campaign not only stood out but was the most talked about. Tha
Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock
[ad_1] Shuttlerock has appointed Kirsty Traill as their Chief Customer Officer, tasked with leading the global customer team and overall customer strategy. Traill will be responsib
How to Align Brand and Culture to Build a Prosperous Workplace
[ad_1] One of the essential lessons in brand building is, that if a company does not get its brand right internally, it will never get it right externally. And a big part of gettin
Sustainability Challenges and Why It’s Time to Put Marketing in Second Place
[ad_1] One of the biggest priorities in business is to solve, improve, and find sustainable solutions for brands and packaging, and be clear on where you stand on this with consume
CMOs Strike Back to Emerge as Business Leaders
[ad_1] In a world defined by constant change, marketers (read: CMOs) must adapt to ensure their efforts are operating 24/7. To maintain an edge, a recent AAR/The Drum survey found
Using Digital Marketing to Move the Needle on Nonprofit Fundraising
[ad_1] Awareness is a giveaway goal for digital marketing – especially when your organization relies on donors and fundraising to further its mission. Increasing awareness about
A Lighter Shade of Strategy: The Happy Land Co.
[ad_1] “Out of every goal human beings want to attain, happiness is usually the greatest.” One of the recent approaches, as recommended by brand experts, is to assign a purpose
Luxurious Brands Are Still on Mute
[ad_1] Rolex, Rolls-Royce, or Louis Vuitton – asking random people on the street for the first luxury brand names that come to mind, these three are probably in the top 10. And e
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
[ad_1] Sir Richard Branson’s approach to employee appreciation and investment is known all around the world. I’m yet to meet anyone in business who isn’t familiar with his qu
What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
[ad_1] With the recent news that Square Enix is selling off its catalog of successful game franchises for close to $300 million, it is safe to say that the recent spree of big acqu