Is Blockchain Branding’s Biggest Challenge?
[ad_1] If there’s one thing we can all agree on about blockchain and cryptocurrency, it’s that opinions on the subject differ wildly. On one side, we have the blockchain evange
In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success
[ad_1] It seems like forever that we’ve been able to use the words “business as usual” without eye-rolling irony. The unique challenges of the last two years, from a global p
ESG as a Brand Insurance Policy for Private Companies
[ad_1] Environmental, Social, and Governance (ESG) is a set of principles that guide the way that a company operates to ensure that the business: Is resilient, with strong inno
Why Are Scandinavian Brands so Successful?
[ad_1] Guest: Digge Zetterberg, Head of Communications at Frontify Branding over Wine is hosted by Martin Schiere, an A-grade marketer himself and a regular Brandingmag contributor
A Charity’s Guide for Online Branding
[ad_1] A strong online brand in today’s digital landscape is something that all businesses should be aspiring to achieve. When unique, consistent, and identifiable across multipl
Values Open the Door for Talent
[ad_1] “Find a job you enjoy doing, and you’ll never have to work a day in your life.” Mark Twain said it more than 100 years ago and it’s still true, but these days it’s
The Science Behind Special Editions
[ad_1] Many brands launch special or limited editions to boost sales with a specific promotion or event. Very few, however, emphasize the most important thing about them, which is
It’s Difficult to Be Different, but Necessary
[ad_1] With so many ways to express your brand in our omnichannel world, you would think that it would be easy to find ways to stand out – but it is actually harder. Every day th
The Business Case for Brand Investment
[ad_1] If you’re reading this, you probably believe in the value of a strong brand: a clear message, attractive image, and positive reputation. Yet, in some circles, the very con
Why Structure Can Be the Basis for Creativity
[ad_1] Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas