Knowing What Should Change and What Should Never Change
[ad_1] The most finely tuned skill in advertising…and life. In this ever-shifting world, it is deliciously tempting to change everything all the time. Human nature is smitten wit
The Fundamental Building Blocks of Brand Love
[ad_1] When you build a brand identity, you considerately craft visual and verbal identities, an archetype, voice, and brand personality. You articulate purpose, vision, and core v
The World’s Most Powerful Branding Begins at One, Magical Intersection
[ad_1] It takes place at the intersection of what the consumer most critically desires and what the brand most uniquely delivers. If we can figure out and line up these two things,
The Most Consistent Aspect of a Brand Is Consistency
[ad_1] When was the last time you trusted someone or something whole-heartedly? And, if you did, that particular person or thing most likely might be the one who is the closest to
For the Love of Brands!
[ad_1] “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart” ―Helen Keller The human experience revolves around e
Why Brands Matter
[ad_1] How do you actively shape a brand – what is this nuanced art all about? We explore, how with creativity, skill, and strategy, a brand can establish an identity that sets i
Where There Is Community, There Is Economy
[ad_1] We’ve made it over the hump in our eight-part series on succeeding in platform-based marketing. In this fifth article, we will discuss how an economy takes shape within a
Interview with Caroline Kinneberg, Head of POLITICO Studio
[ad_1] Caroline Kinneberg is head of POLITICO Studio, the in-house creative studio of POLITICO Europe. She joins from The Economist Group, where she developed the group’s branded
How to Create a Marketing Strategy for a Sustainable Brand
[ad_1] A sustainable future matters. Increasingly, brands are racing to compete within the sustainability market. But what makes a brand truly sustainable and how can sustainable b
![[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness](https://koradigital.com/wp-content/uploads/2022/08/David_Courtier-Dutton_003_COVER-1200x628.jpg)
[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness
[ad_1] The use of music to deliver emotional impact in storytelling is well established. Indeed, through the emotional power of music, Hollywood and other media industries have lon