The Golden Rule of Marketing Isn’t About Consumers
[ad_1] Back in the 1970s, people encountered 500 to 1,600 ads daily. If that number seems mind-blowing to you, set your mind fire extinguishers to full geyser because today the ave
State of the Brand: Nordic Equilibrium
[ad_1] “You cannot make your logo green in hope of saving trees.”– Martin Gran, Snohetta, Norway What do you see when you think of the Nordic countries? Cold weather, minimal
Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights
[ad_1] The global beauty industry is no stranger to disruption. In recent years, the C19 pandemic shook beauty brands that were heavily reliant on in-store sales. But despite shutd
How Brands Win With Emotional Intelligence and Sound
[ad_1] Did you notice how much your LinkedIn feed changed during the pandemic? Beyond the usual humble-bragging and brand spam, people started to actually help one another. Folks w
Making Sense of Marketing’s Most Misunderstood Word
[ad_1] People will see your advertising, experience your customer service, and gradually get to a point where they wouldn’t dare buy your competitor’s brand. The way to increas
The Resizing of Retail
[ad_1] There are some interesting things goings on along high streets at the moment. You might see a B&Q next to your local coffee shop. Odd. Or a new IKEA next to Nike and Van
Look for Four Kinds of Psychological Profiles
[ad_1] We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not totally subjective, either. If you’re
It’s Knowing Where You Stand
[ad_1] There is no question that values are integral to the core of who and what a brand is. They help differentiate brands in the market and make a stand in the world. But integra
Is Branding Necessary in the World of Healthcare?
[ad_1] Branding is not just design and pretty colors. It is aligning, designing, and consistently executing the visual, verbal, and experiential components to create a desired feel
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
[ad_1] According to Krulak’s Law of Leadership, the future of a brand is in the hands of its people at the coal face, not the leaders at the top. Named after Charles C. Krulak,