Where There Is Community, There Is Economy
[ad_1] We’ve made it over the hump in our eight-part series on succeeding in platform-based marketing. In this fifth article, we will discuss how an economy takes shape within a
Interview with Caroline Kinneberg, Head of POLITICO Studio
[ad_1] Caroline Kinneberg is head of POLITICO Studio, the in-house creative studio of POLITICO Europe. She joins from The Economist Group, where she developed the group’s branded
How to Create a Marketing Strategy for a Sustainable Brand
[ad_1] A sustainable future matters. Increasingly, brands are racing to compete within the sustainability market. But what makes a brand truly sustainable and how can sustainable b
![[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness](https://koradigital.com/wp-content/uploads/2022/08/David_Courtier-Dutton_003_COVER-1200x628.jpg)
[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness
[ad_1] The use of music to deliver emotional impact in storytelling is well established. Indeed, through the emotional power of music, Hollywood and other media industries have lon
Is Blockchain Branding’s Biggest Challenge?
[ad_1] If there’s one thing we can all agree on about blockchain and cryptocurrency, it’s that opinions on the subject differ wildly. On one side, we have the blockchain evange
In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success
[ad_1] It seems like forever that we’ve been able to use the words “business as usual” without eye-rolling irony. The unique challenges of the last two years, from a global p
ESG as a Brand Insurance Policy for Private Companies
[ad_1] Environmental, Social, and Governance (ESG) is a set of principles that guide the way that a company operates to ensure that the business: Is resilient, with strong inno
Why Are Scandinavian Brands so Successful?
[ad_1] Guest: Digge Zetterberg, Head of Communications at Frontify Branding over Wine is hosted by Martin Schiere, an A-grade marketer himself and a regular Brandingmag contributor
A Charity’s Guide for Online Branding
[ad_1] A strong online brand in today’s digital landscape is something that all businesses should be aspiring to achieve. When unique, consistent, and identifiable across multipl