Look for Four Kinds of Psychological Profiles
[ad_1] We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not totally subjective, either. If you’re
It’s Knowing Where You Stand
[ad_1] There is no question that values are integral to the core of who and what a brand is. They help differentiate brands in the market and make a stand in the world. But integra
Is Branding Necessary in the World of Healthcare?
[ad_1] Branding is not just design and pretty colors. It is aligning, designing, and consistently executing the visual, verbal, and experiential components to create a desired feel
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
[ad_1] According to Krulak’s Law of Leadership, the future of a brand is in the hands of its people at the coal face, not the leaders at the top. Named after Charles C. Krulak,
Knowing What Should Change and What Should Never Change
[ad_1] The most finely tuned skill in advertising…and life. In this ever-shifting world, it is deliciously tempting to change everything all the time. Human nature is smitten wit
The Fundamental Building Blocks of Brand Love
[ad_1] When you build a brand identity, you considerately craft visual and verbal identities, an archetype, voice, and brand personality. You articulate purpose, vision, and core v
The World’s Most Powerful Branding Begins at One, Magical Intersection
[ad_1] It takes place at the intersection of what the consumer most critically desires and what the brand most uniquely delivers. If we can figure out and line up these two things,
The Most Consistent Aspect of a Brand Is Consistency
[ad_1] When was the last time you trusted someone or something whole-heartedly? And, if you did, that particular person or thing most likely might be the one who is the closest to
For the Love of Brands!
[ad_1] “The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart” ―Helen Keller The human experience revolves around e
Why Brands Matter
[ad_1] How do you actively shape a brand – what is this nuanced art all about? We explore, how with creativity, skill, and strategy, a brand can establish an identity that sets i