How to Empower Local Marketers to Design Their Own Marketing Assets
[ad_1] Local marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. To maximize the effectiveness of local marketing
How BMW Builds Brand Equity Through Local Marketing [Updated 2022]
[ad_1] The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like 7-Eleven, McDonald
4 Steps You Should Take To Keep Up
[ad_1] Mention the term “marketing collateral” to most people, and the image that comes to mind is of a printed brochure. Multiple pages. Sophisticated design. Long copy and be
Why Print Marketing Campaigns are Still Effective (with Examples)
[ad_1] We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and customer engagement, p
7 Reasons Why Distributed Brand Resource Management Matters
[ad_1] As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of digital assets you con
The 5 Best Local Marketing Automation Software Options in 2022
[ad_1] Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable and effective marketin
A Practical Guide For Moving From Local Marketing Chaos to Confidence
[ad_1] Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they’ve come to rely excessively on your
6 Benefits of Self-Service Marketing [Updated 2022]
[ad_1] The most successful distributed brand managers know that local marketing is a necessary part of a national and global marketing strategy, as consumers look for a personal
What is Local Marketing Automation? 7 FAQ’s Answered
[ad_1] Today’s consumers expect a lot from a brand’s marketing. McKinsey research calls today’s climate the “on-demand” era and states that customers
3 Strategies to Get Your Brand’s Co-Op Marketing Program On Track [Updated 2022]
[ad_1] According to a study published by Borrell Associates, co-op marketing’s popularity among enterprise organizations and local franchisees is growing. But the amount of