What are In-House Creative Operations?
[ad_1] In-house creative operations are becoming increasingly popular in today’s business landscape and there are plenty of good reasons why. In this article, we will dive in
Managing Marketing Collateral Locally: Who Owns Asset Creation?
[ad_1] For the world’s largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to identify and define
The 4 Essential Building Blocks of Modular Content In Marketing
[ad_1] A modular approach to content creation and delivery takes the best of your existing content and repurposes it in ways that make it easier for your target audience to find it
4 Ways to Scale Your Multi-Location Brand with Local Marketing Automation
[ad_1] Many of the world’s most successful organizations have unlocked the secret of scaling up. Franchises like McDonald’s, 7-11, and The UPS Store have figured out how to max
Distributed Marketing Template Ideas for 6 Different Industries
[ad_1] Nothing warms a brand manager’s heart more than hearing stories from their customers about distributed brand consistency. One loyal fan of a national doughnut and coffee c
How To Maximize Marketing ROI With Regional Marketing Teams
[ad_1] For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that things are working at the lo
The Birth of AI.
The origins of artificial intelligence (AI) can be traced back to ancient Greek mythology, where stories of mechanical beings and animated statues were told. However, the modern co
5 Common Marketing Challenges for Rapidly Growing Franchises
[ad_1] As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a well-run franchise, but
Press Release: Pica9, Inc. is Now SOC 2 Compliant
[ad_1] Pica9 is excited to announce that it has achieved SOC 2 compliance. This certification attests to the company’s commitment to protecting customer data and adhering to
How Centralized Asset Management Keeps Local Franchises On Message
[ad_1] As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect the same experience at a