How Brand Identity Can Be Flexible And Consistent
[ad_1] Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of
Design that Changes Industries, with Andrew Barraclough, GlaxoSmithKline
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How to Implement An Effective Local Store Marketing Strategy
[ad_1] How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.
Creativity Is A Process – Branding Strategy Insider
[ad_1] So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all. But, back
Why Yesterday’s Consumer Insights Are No Longer Enough
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What Is Distributed Marketing?
[ad_1] It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the options and find the ri
The Difference Between Brand Image And Identity
[ad_1] Image and identity are not the same and require different strategies to address problems. After reviewing numerous RFPs seeking agencies that were written by economic develo
Culture, eSports, and the Beauty of an Industry in Its Infancy
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A Quick Guide for Brand Managers [Updated 2022]
[ad_1] Today’s brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team’s success isn’t only judged