Let’s Reconsider the Role of Mega-Bucks Sponsorship Deals
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Do Sonic Logos Actually Work?
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How Brand Codes And Narratives Can Deceive Us
[ad_1] Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here
5 Reasons Franchise Brands Need Powerful Marketing Collateral Management Solutions
[ad_1] As your franchise brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your marketing collateral manuall
Marketing’s Renewed Logic
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How to Deliver Consistent Messaging in Regional Marketing Campaigns
[ad_1] Since 1950, Dunkin’ Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, the chain has pai
Distinctive Brand Assets Defined – Branding Strategy Insider
[ad_1] Since the inception of the concept of brand, identification has been integral to its role for business. In fact, the need for a product to be identified from a range of rela
A New Twist on Distinctive Brand Assets: Human Capital?
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In-house Marketing Operations and the Rise of Productivity
[ad_1] In-house marketing operations are changing the way corporations everywhere are operating, expanding their capabilities, and there’s plenty of good reasons why. A surve