Applied Neuromarketing: Improving the Creative Brief
[ad_1] Are you in search of the perfect creative brief? So many of us are. For decades, agencies and clients have been trying to create the perfect creative brief. While there is n
Franchise Management Q&A with Emily George of Franchise Business Review
[ad_1] Join Emily George, Senior Client Coordinator of Franchise Business Review, in “The Creative Operations Podcast”, as she shares her experience in the ever-changin
Local Franchise Marketing Support Q&A with Michele Whaley
[ad_1] In The Creative Operations Podcast, Kevin Groome speaks with Michele Whaley, a long time expert in local franchise marketing with experience in restaurant, hospitality, heal
The Brand-to-Local Marketing Playbook for 2022
[ad_1] What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing assets (images, templat
Digital Asset Management Q&A with Preston Anderson of Marriott International
[ad_1] Digital Asset Management is in the middle of a renaissance, as more and more companies recognize that DAM lies at the heart of creative operations. This is where Preston And
Creative Operations Q&A with Pica9 Founder, Kevin Groome
[ad_1] The Creative Operations Podcast: Episode 1 – Get To Know Your Host
Purpose Without Proposition Is an Empty Promise
[ad_1] In branding, today, purpose is power. But it’s all too easy to fall short because purpose needs to contain a strong proposition to unlock its true potential. This means pu
Business Purpose vs Brand Purpose: Why the Difference Matters
[ad_1] It’s no secret that “purpose” has become a pervasive concept in the business community – with some commentators fearing that it’s teetering on the point of losing
Meh, Meta, and the Logo
[ad_1] I’ve been thinking about logos since Mark Zuckerberg announced Facebook changed its name to “Meta, the next evolution of social connection.” As I understand, the metav
Brand Measurement for SME. Why, How, and What Are the Benefits?
[ad_1] Branding is a meeting point of various business and artistic activities such as marketing communications planning, design, advertising, product presentation, or storytelling