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Managing Marketing Collateral Locally: Who Owns Asset Creation?

Managing Marketing Collateral Locally: Who Owns Asset Creation?

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For the world’s largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to identify and define the hierarchy and associated roles that employees should fill. Without a structure in place to specify duties and tasks, management teams risk losing valuable time, energy, and momentum – as much in marketing as anywhere else.

In businesses as large and complex as the world’s…

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