Kora Digital

Nothing warms a brand manager’s heart more than hearing stories from their customers about distributed brand consistency. One loyal fan of a national doughnut and coffee chain recently stated in a review published on SailThru that, “Even though I live 3,000 miles away from [home], I love that I can still rely on a little taste of home.”

From the customer’s point of view, they’re not only glad to have access to a decent cup of…