A Practical Guide For Moving From Local Marketing Chaos to Confidence
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Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they’ve come to rely excessively on your resources, your people at headquarters, and your in-house creative operations team. Here are a few reasons why so many brands face this challenge and practical tips on how you can move from it into a world where you’re operating more efficiently at HQ and your local…
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