Does Your Brand Suffer from Local Marketing Chaos?
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Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from brand standards and strategies in their efforts to increase revenues for their individual operations.
Warning Signs of Local Marketing Chaos
In-House Agency Overload: Most businesses detect the first signs of local marketing chaos within their in-house agency or in-house brand management team,…
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