Fool-Proof Smart Templates For Field Marketers
[ad_1] In the realm of marketing materials, there are different types of templates: dumb, dumber, and smart. While dumb templates are overly restrictive and dumber templates allow
Building Brand Equity For Hotel Companies
[ad_1] With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive industries on the planet. [
5 Great Examples of Print Marketing
[ad_1] In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, to
The Brand-to-Local Marketing Playbook for 2023
[ad_1] What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing assets (images, templat
Using Video to Boost Your Business’s Marketing Strategy
Videos are essential for successful marketing. Whether you’re a small business or a large enterprise, videos are the perfect way to bring in new customers and engage with existin
What are In-House Creative Operations?
[ad_1] In-house creative operations are becoming increasingly popular in today’s business landscape and there are plenty of good reasons why. In this article, we will dive in
Managing Marketing Collateral Locally: Who Owns Asset Creation?
[ad_1] For the world’s largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to identify and define
The 4 Essential Building Blocks of Modular Content In Marketing
[ad_1] A modular approach to content creation and delivery takes the best of your existing content and repurposes it in ways that make it easier for your target audience to find it
4 Ways to Scale Your Multi-Location Brand with Local Marketing Automation
[ad_1] Many of the world’s most successful organizations have unlocked the secret of scaling up. Franchises like McDonald’s, 7-11, and The UPS Store have figured out how to max
Distributed Marketing Template Ideas for 6 Different Industries
[ad_1] Nothing warms a brand manager’s heart more than hearing stories from their customers about distributed brand consistency. One loyal fan of a national doughnut and coffee c