Look for Four Kinds of Psychological Profiles
[ad_1] We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not totally subjective, either. If you’re
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It’s Knowing Where You Stand
[ad_1] There is no question that values are integral to the core of who and what a brand is. They help differentiate brands in the market and make a stand in the world. But integra
Is Branding Necessary in the World of Healthcare?
[ad_1] Branding is not just design and pretty colors. It is aligning, designing, and consistently executing the visual, verbal, and experiential components to create a desired feel
The Best Brands Don’t Prescribe Behavior, They Create ‘Permission’
[ad_1] According to Krulak’s Law of Leadership, the future of a brand is in the hands of its people at the coal face, not the leaders at the top. Named after Charles C. Krulak,