Does Your Brand Suffer from Local Marketing Chaos?
[ad_1] Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from brand standards and str
The Top 3 Questions to Consider When Choosing a DAM.
[ad_1] Today, Digital Asset or Brand-Asset Management systems come in all shapes and sizes—from free file-sharing tools to multi-million dollar software suites.
The Golden Rule of Marketing Isn’t About Consumers
[ad_1] Back in the 1970s, people encountered 500 to 1,600 ads daily. If that number seems mind-blowing to you, set your mind fire extinguishers to full geyser because today the ave
Setting up Proper Digital Asset Management for Your Creatives
[ad_1] The digital asset management market is growing at a rate of 18.4% each year. It’s steadily becoming one of the most important resources for businesses in 2022.
State of the Brand: Nordic Equilibrium
[ad_1] “You cannot make your logo green in hope of saving trees.”– Martin Gran, Snohetta, Norway What do you see when you think of the Nordic countries? Cold weather, minimal
Consumers’ Attitude Towards Celebrity-Owned Brands in Beauty Industry: Relevant Insights
[ad_1] The global beauty industry is no stranger to disruption. In recent years, the C19 pandemic shook beauty brands that were heavily reliant on in-store sales. But despite shutd
How Brands Win With Emotional Intelligence and Sound
[ad_1] Did you notice how much your LinkedIn feed changed during the pandemic? Beyond the usual humble-bragging and brand spam, people started to actually help one another. Folks w
5 Regional Marketing Challenges Multi-Location Brands Face
[ad_1] If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between corporate-regional teams
Making Sense of Marketing’s Most Misunderstood Word
[ad_1] People will see your advertising, experience your customer service, and gradually get to a point where they wouldn’t dare buy your competitor’s brand. The way to increas
The Resizing of Retail
[ad_1] There are some interesting things goings on along high streets at the moment. You might see a B&Q next to your local coffee shop. Odd. Or a new IKEA next to Nike and Van