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[Research] Measure the Subconscious Impact of Music on Your Brand and Transform Marketing Effectiveness
[ad_1] The use of music to deliver emotional impact in storytelling is well established. Indeed, through the emotional power of music, Hollywood and other media industries have lon
Is Blockchain Branding’s Biggest Challenge?
[ad_1] If there’s one thing we can all agree on about blockchain and cryptocurrency, it’s that opinions on the subject differ wildly. On one side, we have the blockchain evange
In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success
[ad_1] It seems like forever that we’ve been able to use the words “business as usual” without eye-rolling irony. The unique challenges of the last two years, from a global p
ESG as a Brand Insurance Policy for Private Companies
[ad_1] Environmental, Social, and Governance (ESG) is a set of principles that guide the way that a company operates to ensure that the business: Is resilient, with strong inno
Why Are Scandinavian Brands so Successful?
[ad_1] Guest: Digge Zetterberg, Head of Communications at Frontify Branding over Wine is hosted by Martin Schiere, an A-grade marketer himself and a regular Brandingmag contributor
A Charity’s Guide for Online Branding
[ad_1] A strong online brand in today’s digital landscape is something that all businesses should be aspiring to achieve. When unique, consistent, and identifiable across multipl
Values Open the Door for Talent
[ad_1] “Find a job you enjoy doing, and you’ll never have to work a day in your life.” Mark Twain said it more than 100 years ago and it’s still true, but these days it’s
The Science Behind Special Editions
[ad_1] Many brands launch special or limited editions to boost sales with a specific promotion or event. Very few, however, emphasize the most important thing about them, which is
It’s Difficult to Be Different, but Necessary
[ad_1] With so many ways to express your brand in our omnichannel world, you would think that it would be easy to find ways to stand out – but it is actually harder. Every day th