Marketing Needs Less Equality
[ad_1] There’s been a lot of focus in the marketing press recently on the importance of D&I in our discipline. And rightly so. How can we begin to claim ‘market orientation
Why Sound Is Surpassing Visuals and Celebrities, with Bjorn Thorleifsson, amp
[ad_1] Have you ever started dancing at the sight of an ad poster? Of course not. Because visuals don’t get to us like music does. Yet sound is still heavily underutilized as an
If You Want to Be a Purpose Brand, Start from the Inside Out
[ad_1] We’ve all seen it. It’s like watching a slow-motion car crash or a supertanker heading toward a dock that can’t turn in time. The purpose-based brand campaign that goe
Keeping Up with Technology and Putting People First, with Rodrigo Samwell, ESL Gaming
[ad_1] With more than 20 years of experience leading multinational executive teams in telecommunications, internet, and gaming industries, Rodrigo Samwell’s strength lies in anyt
The Year the Green Lion Roared in Cannes
[ad_1] One brand dominated at Cannes Lions 2022. Of all the work on display this year, this brand’s highly targeted campaign not only stood out but was the most talked about. Tha
Re-Size Matters
[ad_1] If I had to name one type of job that has a tendency to get on the nerves of studio professionals, I’d put my money on the last minute advertising resize.
Interview with Kirsty Traill, Global Chief Customer Officer, Shuttlerock
[ad_1] Shuttlerock has appointed Kirsty Traill as their Chief Customer Officer, tasked with leading the global customer team and overall customer strategy. Traill will be responsib
How to Align Brand and Culture to Build a Prosperous Workplace
[ad_1] One of the essential lessons in brand building is, that if a company does not get its brand right internally, it will never get it right externally. And a big part of gettin
Sustainability Challenges and Why It’s Time to Put Marketing in Second Place
[ad_1] One of the biggest priorities in business is to solve, improve, and find sustainable solutions for brands and packaging, and be clear on where you stand on this with consume
