Using Digital Marketing to Move the Needle on Nonprofit Fundraising
[ad_1] Awareness is a giveaway goal for digital marketing – especially when your organization relies on donors and fundraising to further its mission. Increasing awareness about
A Lighter Shade of Strategy: The Happy Land Co.
[ad_1] “Out of every goal human beings want to attain, happiness is usually the greatest.” One of the recent approaches, as recommended by brand experts, is to assign a purpose
Luxurious Brands Are Still on Mute
[ad_1] Rolex, Rolls-Royce, or Louis Vuitton – asking random people on the street for the first luxury brand names that come to mind, these three are probably in the top 10. And e
Why Sir Richard Branson’s Approach to Employee Progression Is the Key to Business Growth
[ad_1] Sir Richard Branson’s approach to employee appreciation and investment is known all around the world. I’m yet to meet anyone in business who isn’t familiar with his qu
4 Common Threats to Brand Consistency at the Local Franchise Level
[ad_1] Does brand consistency in the distributed environment really matter?
What the Recent Run of Acquisitions Tells Us About an Evolving Games Industry
[ad_1] With the recent news that Square Enix is selling off its catalog of successful game franchises for close to $300 million, it is safe to say that the recent spree of big acqu
Applied Neuromarketing: Improving the Creative Brief
[ad_1] Are you in search of the perfect creative brief? So many of us are. For decades, agencies and clients have been trying to create the perfect creative brief. While there is n
Franchise Management Q&A with Emily George of Franchise Business Review
[ad_1] Join Emily George, Senior Client Coordinator of Franchise Business Review, in “The Creative Operations Podcast”, as she shares her experience in the ever-changin
Local Franchise Marketing Support Q&A with Michele Whaley
[ad_1] In The Creative Operations Podcast, Kevin Groome speaks with Michele Whaley, a long time expert in local franchise marketing with experience in restaurant, hospitality, heal
The Brand-to-Local Marketing Playbook for 2022
[ad_1] What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing assets (images, templat