How to Deliver Consistent Messaging in Regional Marketing Campaigns
[ad_1] Since 1950, Dunkin’ Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, the chain has pai
Distinctive Brand Assets Defined – Branding Strategy Insider
[ad_1] Since the inception of the concept of brand, identification has been integral to its role for business. In fact, the need for a product to be identified from a range of rela
A New Twist on Distinctive Brand Assets: Human Capital?
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In-house Marketing Operations and the Rise of Productivity
[ad_1] In-house marketing operations are changing the way corporations everywhere are operating, expanding their capabilities, and there’s plenty of good reasons why. A surve
How Brand Identity Can Be Flexible And Consistent
[ad_1] Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of
Design that Changes Industries, with Andrew Barraclough, GlaxoSmithKline
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How to Implement An Effective Local Store Marketing Strategy
[ad_1] How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.
Creativity Is A Process – Branding Strategy Insider
[ad_1] So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead at all. But, back
Why Yesterday’s Consumer Insights Are No Longer Enough
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What Is Distributed Marketing?
[ad_1] It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the options and find the ri