Purpose Without Proposition Is an Empty Promise
[ad_1] In branding, today, purpose is power. But it’s all too easy to fall short because purpose needs to contain a strong proposition to unlock its true potential. This means pu
Business Purpose vs Brand Purpose: Why the Difference Matters
[ad_1] It’s no secret that “purpose” has become a pervasive concept in the business community – with some commentators fearing that it’s teetering on the point of losing
Meh, Meta, and the Logo
[ad_1] I’ve been thinking about logos since Mark Zuckerberg announced Facebook changed its name to “Meta, the next evolution of social connection.” As I understand, the metav
Brand Measurement for SME. Why, How, and What Are the Benefits?
[ad_1] Branding is a meeting point of various business and artistic activities such as marketing communications planning, design, advertising, product presentation, or storytelling
Can Employer Branding Fight the Great Resignation?
[ad_1] There were some striking numbers issued by the US Bureau of Labor Statistics recently. In August of 2021, 4.3 million workers (or 2.9% of the entire workforce) quit their jo
How to Appeal to Savvy Gen Z Shoppers
[ad_1] Prior to the Covid-19 pandemic, an independent study estimated that Gen Z’s direct and indirect spending power reached up to $143 billion. This generation is now at a leve
Branding’s Perfect 10 Series
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Hindsight on 2021
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Branding in 2021: Reality Check
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Design, Brand, Innovation
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